McDonald’s will test all-day breakfast in San Diego 麥當勞將在聖地牙哥試賣全天供應的早餐
Egg McMuffin lovers, take note： 24-hour access to McDonald’s breakfast could be a thing of the （near） future.
滿福堡的愛好者，請注意：24小時都買得到麥當勞的早餐，可能在（不久的）將來成真。
McDonald’s will begin testing an all-day breakfast menu in restaurants in the San Diego area in April, Terri Hickey, manager of McDonald’s U.S. media relations said.
4月起，麥當勞將在聖地牙哥地區的門市，開始試賣一份全天供應的早餐菜單，麥當勞的美國地區媒體公關經理泰瑞．希奇說。
"We look forward to learning from this test, and it’s premature to speculate on any outcomes," Hickey said. "We’re excited to serve our customers in this area some of McDonald’s great-tasting breakfast sandwiches, hash browns and other favorites all day long."
「我們期待從這次的測試中學到點東西，現在揣測任何結果還太早，」希奇表示。「我們很高興為我們這區的顧客，全天供應一些麥當勞極美味的早餐三明治、薯餅和其他受歡迎的食物。」
Increased competition in breakfast offerings from companies like Taco Bell could explain McDonald’s potential plans to make breakfast an all-day affair. Taco Bell tested its own breakfast menu in 10 western states in 2012 and 2013 before rolling it out nationwide in 2014.
「塔可鐘」之類公司的加入，加劇早餐供應業者之間的競爭，或許可以解釋麥當勞為何試圖推動全天供應早餐的計畫。塔可鐘2014年將早餐菜單拓展到全國分店之前，已先於2012和2013年在西部10個州試賣。
As of 2014, the fast food giant’s net income fell to $1.1 billion from $1.4 billion a year earlier, CNBC reported.
CNBC電視台報導，至2014年，這家速食業龍頭的淨收入，已從前一年的14億美元下滑到11億美元。
宏浩翻譯 引用自 http://iservice.ltn.com.tw/Service/english/english.php?engno=873477&day=2015-04-21
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