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| REAL DEDICATION
"Prism" shows a new level of maturity for Perry. "Some of the songs on the album are songs you might be scared to do if you didn't have the momentum Katy has," said Dr. Luke, the writer-producer who's had a hand in most of Perry's biggest hits. Perry felt confident taking risks on "Prism" because her fans "ended up trusting me after 'Teenage Dream,'" she said. "People have learned that I'm not going to take advantage of their attention." Even so, Perry's record label is hardly letting "Prism" market itself. Beginning in July, Capitol Records has kept the singer in the public view with performances on the MTV Video Music Awards and U.S. TV show "Saturday Night Live" as well as a commercial for a bank in which a dad promises his daughter he'll buy her tickets to a Katy Perry concert. She also played a record-release show at California's iHeartRadio Theater, and the next night headlined a breast-cancer benefit show at the Hollywood Bowl. "Katy works harder than any female artist I know," said Ellie Goulding, the young English singer who opened for Perry on tour in 2011. "She's handled her career and all the weirdness that comes with being famous with true grace." One of the label's biggest releases this year, "Prism" should have a launch that feels "big and important," said Capitol Chief Executive Steve Barnett. But Greg Thompson, who oversees the company's marketing, insisted the campaign was also designed "to show that Katy is a complex human being." Asked what he thinks of getting five more No. 1 singles, Thompson laughed and said, "I love No. 1 singles, and I'm very happy to fill the record with them. But I'm not in control of that — Katy is." Perry, who said she's involved in every aspect of her business, admitted that she worries about overexposure in social media. "You put one thing out and then instantly it's on Facebook! It's on Twitter!" she said. The challenge, she added as she prepared to head back into rehearsals, is figuring out what's too much and what's not enough. "I just want people to see more of the real me," she said, and by extension less of the "cutesiness" she showed on the "Teenage Dream" album. "Where can you go after being like a cartoon character?" Perry asked. "You have to maybe go the other way — to become more of a real person."
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