Knowing a little about the history of the company could be a start. Who started the company? Why did they start with that particular product or service? Were there any hurdles and short falls they encountered along the way? This will give you an idea of whether or not the organization is going in the same direction you intend on going once employed.
Knowing the organization’s core values and its stand and major social issues will also help you determine your compatibility within the organization. Knowing this before going to the interview may save you from some embarrassing pauses and it can also save you from being employed by an organization that opposes your most valued social concern.
These are just two of the most important areas that one could focus on before an interview. It is also important to note that if there is any piece of information you come across while doing such research, one should not hesitate to ask the organization’s representative. This displays your willingness to know more about the company and also starts off the relationship on a transparent note.