In March of this year, shoppers in Provins, France, were presented with an unusual sight in their local Intermarché supermarket：rack upon rack of "ugly" fresh fruits and vegetables, including disfigured eggplants, ridiculous potatoes, grotesque apples, ugly carrots and so on.
今年3月，法國普羅萬市的購物者在當地的英特超市大開眼界：「醜」新鮮水果和蔬菜的貨架一層又一層地堆疊著，包括難看的茄子、滑稽的馬鈴薯、奇怪的蘋果和醜陋的胡蘿蔔等。
Sold at a 20 to 30 percent discount, the idea behind the promotion was to persuade consumers that food tastes the same regardless of how it looks.
這些蔬果以20%至30%的折扣出售，促銷背後的理念是為了讓消費者相信：食物嚐起來相同，不管它看起來是怎樣。
The operation was a hit. Since then, the supermarket chain has repeated the operation in a dozen of its Parisian stores and other French retailers were quick to follow in the chain’s footsteps.
這個活動很成功並開始流行。自此之後，該連鎖超市位於巴黎的12個店舖重複這項活動，而其他法國零售店也快速跟進該連鎖商的腳步。
According to the Food & Agriculture Organization （FAO） of the United Nations, 30 percent of global food production is lost after harvest or wasted, and a lot of this food is just thrown away before it hits the shelves because it doesn’t conform with the idea of what a piece of fruit or vegetable should look like.
根據聯合國糧食及農業組織，全球30%的糧食生產在收成後損失或浪費，而且這些食物有很多在上架前即遭丟棄，因為它不符合一個水果或蔬菜應有樣貌的想像。
Furthermore, in industrialized countries, 40 percent of food losses occur and this represents just about the total food production in Sub-Saharan Africa.
此外，在工業化國家出現40%的食物浪費，而這剛好約為撒哈拉以南非洲的糧食生產總量。
新聞辭典
persuade：動詞，指勸說、說服、使相信。例句：She persuaded me to stay.（她說服我留下來。）
regardless of：片語，指不論、不顧。例句：He went mountain climbing regardless of the bad weather.（他不顧惡劣天氣去爬山。）
hit：動詞，指擊中、猜對、突然攻擊；名詞，指碰撞、打中、諷刺、成功而風行的事物。例句：You’ve made quite a hit with Julie.（你給了茱莉很好的印象。）
宏浩翻譯引用 http://iservice.ltn.com.tw/Service/english/english.php?engno=810872&day=2014-09-06
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