As e-commerce continues to gain momentum in China, traditional shopping centers have been trying to encourage shoppers back to their physical stores.
One reaction has been to turn malls into playgrounds, attracting children and their families as a ’day out’ location that offers an experience. Malls have seen a rapid increase in tenants that offer services and products for children.
Such tenants are particularly attractive because they can bring entire families to spend hours or even a full day at the property, participating in activities with kids while also spending at the food and beverage offerings and – who knows – maybe even picking up a few articles of clothing.
For example, a future mixed-use project in Changsha is expecting an actual theme park next to the typical retail mall, including a roller coaster.
With online shopping becomes a trend, shopping centers are being redefined. At present, malls are tapping into the younger generations to revive their interests of window shopping, and this trend towards an ’experience’ is only set to continue.
tenant：名詞，房客；承租人。例句：The landlord asked the tenant to move before Wednesday.（房東要求房客在週三前搬走。）
roller Coaster：名詞，雲霄飛車。例句：He loved roller coaster so much that he rode it three times in a row. （他超愛雲霄飛車，還一連玩了3次。）
tap into：動詞片語，了解；挖掘。例句：This is the field I have never tapped into. （這是我不曾了解的領域。）